Building Brands
Building Brands
Latest Episodes
Scheduling Announcement
An update on the release schedule for the podcast. No we're not going away, just switching things up!
Why Brand is Regaining Traction in Digital Marketing
A solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain...
Rebranding For Growth After an Acquisition
Alex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand ...
Benefits of Having a Communications Plan
Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers ac...
How Establishing Voice & Tone Can Power Brand Loyalty
Tess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and b...
