Building Brands
The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.
Episodes
38 episodes
Scheduling Announcement
An update on the release schedule for the podcast. No we're not going away, just switching things up!
•
Season 2
•
Episode 36
•
1:56
Why Brand is Regaining Traction in Digital Marketing
A solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain...
•
Season 2
•
Episode 36
•
26:46
Rebranding For Growth After an Acquisition
Alex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand ...
•
Season 2
•
Episode 35
•
42:44
Benefits of Having a Communications Plan
Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers ac...
•
Season 2
•
Episode 34
•
41:57
How Establishing Voice & Tone Can Power Brand Loyalty
Tess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and b...
•
Season 2
•
Episode 33
•
31:51
How Digital Interactions Are Infiltrating Sales Experiences
Josh Neuberger - Director of Marketing at Uzin Utz North America talks about how his team dialed up their digital sales interactions when they were forced to adapt during the pandemic and carefully considered how to craft personalized experienc...
•
Season 2
•
Episode 32
•
38:41
Critical Elements Interior Designers Consider
Lisa Wood, Owner, Designer at Lisa J Wood Interiors talks about the various elements an interior designer takes into consideration when sourcing a product or material and what manufacturer brands can do to provide value to designers beyond just...
•
Season 2
•
Episode 31
•
35:54
Using Content Marketing To Build Brand Authority
Jessica Hickman Fresch, Marketing & Sales Director at Allegheny Mountain Hardwood Flooring talks about her approach to building brand authority through multiple content outlets as a way to reach, educate, and motivate the company’s t...
•
Season 2
•
Episode 30
•
35:34
Designing Modern Digital Customer Experiences
John Dupra, Co-Founder of Revel Woods talks about Revel’s journey to developing a more modern approach to the digital sales experience of researching and sourcing hardwood floors online. Through creative thinking, research, and even a little fa...
•
Season 2
•
Episode 29
•
44:21
What is the ROI of Branding?
A solo-cast with Tim Bouchard, Owner & CEO of Luminus, addressing the mystery that surrounds understanding the value and ROI of branding and strategy. By nature, a strategic engagement is meant to affect future outcomes, so this episode div...
•
Season 2
•
Episode 28
•
34:32
Preserving A Brand Through Generations
Ryan Menke, SVP of Sales & Marketing at OFS stresses the importance of maintaining and staying true to the brand of a multigenerational company. He points out ways that a family run business can stay objective and avoid tunnel vision throug...
•
Season 2
•
Episode 27
•
39:10
A Distributor's Perspective On Building Materials Marketing
Jordan Russin, Co-President of Russin, talks about preserving the legacy of a 50+ year old generational family business as he and his brother sought to modernize and reposition their company’s brand for the new age of digital. He touches on cre...
•
Season 2
•
Episode 26
•
33:33
Bridging The Connection Between Designers & Manufacturers
Jeff Carlson, Principal at My Resource Library talks about bridging the gap between the A&D community and manufacturers digitally, making designers' lives easier, how to support dealers, and how a strong brand can help elevate the experienc...
•
Season 2
•
Episode 25
•
46:07
Best of 2020 Building Materials Marketing Tips
Tim Bouchard recaps the first season of Building Brands by pulling the best building materials marketing tips from a few of the awesome season 1 guests that have shared their experiences with us this year. You’ll hear about how brand, market, a...
•
Season 1
•
Episode 24
•
42:25
Defining Differentiated Positioning For Growth
Bryce Stuckenschneider, President & CEO of Loftwall, talks about the impact that crafting a differentiated position in the market had on Loftwall’s recent growth surge along with how changing their approach to WHY they do WHAT they do allow...
•
Season 1
•
Episode 23
•
33:44
Pivoting Brand Strategy To Direct-to-Consumer
Eric Edelson, Chief Executive Officer of Fireclay Tile talks about Fireclay’s shift from a wholesale distribution model to a direct-to-consumer business model and how taking a very calculated approach to brand strategy helped set the foundation...
•
Season 1
•
Episode 22
•
44:40
The Anatomy Of A True Brand Strategy
A solo-cast with Tim Bouchard, Partner / CEO of Luminus, breaking down the anatomy of a true brand strategy and what makes it so critical to have when approaching conversations and work regarding sales and marketing initiatives for not just bui...
•
Season 1
•
Episode 21
•
27:18
Finding & Growing Within A Niche
Christopher Lyon, President of Tournesol Siteworks talks about how Tournesol leveraged growth through a distinct technology that met a budding need in the outdoor market and expanded upon that to reshape how architects, designers, and contracto...
•
Season 1
•
Episode 20
•
41:44
Using Brand Strategy To Differentiate In The Market
Michael Bustin, Global Chief Growth Officer at Durasein talks about how he and Durasein used brand strategy to differentiate itself as the company entered the American market and what key aspects of the strategy gave Durasein the ability to rea...
•
Season 1
•
Episode 19
•
40:47
Marketing A New Building Technology
Mitch Lewandowski, Chief Commercial Officer from Brand Technology talks about how to make an impact in the market with a brand new technology by understanding your audiences, understanding their pain points, educating and inspiring them to see ...
•
Season 1
•
Episode 18
•
51:38
Managing Multiple Building Materials Brands
Nate Renzella, Technical Sales Representative from Tremco talks about how Tremco manages multiple product brands under one parent company, how that approach has helped grow Tremco by offering more solutions to their customers, and how to mainta...
•
Season 1
•
Episode 17
•
34:28
High Performance Building Materials Websites
A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking about what goes into planning and producing a high performance building materials website. This includes early strategic questions, visitor flow planning, and optimized creative e...
•
Season 1
•
Episode 16
•
31:43
An Architect’s Perspective on Building Materials Marketing
Dane Danielson, Director of Education at Gould Turner Group talks about architectural project processes, how research for building materials and building products is approached, and the various ways manufacturers can attract architects and desi...
•
Season 1
•
Episode 15
•
36:18
Improving Diversity & Inclusion in Marketing
Keni Thacker, Founder of 100 Roses From Concrete talks about how advertising ended up where it is today with a lack of representation in marketing departments and ad creative and how the growing diversity in audiences is demanding a shift towar...
•
Season 1
•
Episode 14
•
48:45
How A Strong Brand Identity Improves Marketing
Josh Taylor, Brand Director at SIXINCH USA talks about the importance of a unified brand strategy through a well defined brand identity that utilizes consistent visual styles, a unique brand persona, cultural outreach, and voice & tone. We ...
•
Season 1
•
Episode 13
•
45:07
